MARKETING
CEO agent triages fatigued creatives and assigns refresh tasks in Linear
An agent reviews each morning's fatigued-creative report, decides whether to refresh, retire, or hold each one based on spend and trend.
How it runs
The automated pipeline, trigger to output.
- TriggerDaily schedule starts the triage run
- ActionPull fatigued creatives with spend and trend from BigQueryBigQuery
- LogicAgent decides refresh, retire, or hold per creative with rationale
- ActionCreate prioritized refresh tasks in LinearLinear
- OutputSummarize triage decisions in SlackSlack
What it does
This workflow hands the fatigue report to an agent that makes a judgment call per creative rather than applying a single fixed rule. For each declining creative the agent weighs spend, decay speed, and remaining headroom to decide refresh, retire, or hold, then files a prioritized Linear task for anything worth acting on, with a short rationale attached.
When to use it
Use it when a blunt threshold produces too much noise and you want triage that accounts for context, like sparing a high-spend evergreen creative that dipped briefly while flagging a fast-collapsing one. Best for teams that want explained decisions, not just alerts.
How it works
A daily schedule kicks off the run. A BigQuery action pulls the fatigued-creative set with spend and trend metrics. The agent reasons over each creative and assigns a recommended action and priority with a one-line justification. A logic step routes only refresh and retire decisions forward. A Linear action creates a prioritized task per actionable creative including the agent's rationale. A Slack output summarizes the triage outcome and counts by decision.
Set it up
What you configure once, before turning it on.
- 1Connect BigQueryDatasets, queries, schemas.
- 2Connect LinearIssues, projects, cycles, triage.
- 3Connect SlackChannels, DMs, threads, mentions.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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