MARKETING
Fatigue Pause-Request with Approval, Then Publish Replacements
Flags spend-burning fatigued creatives, posts a one-click pause-approval request in Slack, and on approval publishes the queued refresh variants to the ad platforms.
How it runs
The automated pipeline, trigger to output.
- TriggerScheduled spend-waste scan
- ActionRank fatigued creatives by wasted spendBigQuery
- ActionPair each with approved replacementAirtable
- OutputPost pause/publish approval to SlackSlack
- LogicBranch on approve vs. hold
- ActionPublish replacement variants liveSocial publishing
What it does
Turns a fatigue signal into an auditable action: it surfaces creatives wasting budget, asks a human to approve pausing them in Slack, and once approved, publishes the pre-drafted refresh variants live to your ad platforms.
When to use it
Use it when you want automation to do the legwork but keep a human gate before anything pauses or goes live. Good for teams with spend governance or brand-safety sign-off requirements.
How it works
- 1A scheduled scan reads creative metrics from BigQuery and ranks fatigued creatives by wasted spend.
- 2A logic step keeps only those above the spend-waste floor and pairs each with its approved replacement in Airtable.
- 3Slack posts an approval request listing the creative, decay, and the replacement variant, with Approve/Hold actions.
- 4A logic branch waits on the decision; Hold ends the run with a logged reason.
- 5On Approve, a publish step pushes the replacement variants live across the platforms and posts a confirmation back to the thread.
Set it up
What you configure once, before turning it on.
- 1Connect BigQueryDatasets, queries, schemas.
- 2Connect AirtableBases, tables, views, automations.
- 3Connect SlackChannels, DMs, threads, mentions.
- 4Connect Social publishingCross-post to X, LinkedIn, Instagram, TikTok, and 4 more in one call.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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