SOCIAL MEDIA
Brand mention triage: flag high-follower advocates for outreach
Spots positive mentions from large or verified accounts, enriches the author with context.
How it runs
The automated pipeline, trigger to output.
- TriggerScheduled scrape of brand mentionsApify
- ActionScore positive sentiment and follower count
- LogicKeep positive mentions from high-reach accounts
- ActionBuild author profile and relevance briefPerplexity
- ActionLog advocate to Airtable outreach CRMAirtable
- OutputPing partnerships in Slack with record linkSlack
What it does
Filters the mention stream for the good kind of attention: warm, positive posts from accounts with meaningful followings. It enriches each advocate with a quick research brief on who they are and why they matter, records them in an Airtable outreach board, and nudges partnerships to reach out while the goodwill is fresh.
When to use it
When happy customers and creators are praising you publicly and you want to convert that goodwill into partnerships, affiliate deals, or testimonials instead of letting it scroll past.
How it works
- 1A scheduled scrape collects recent brand mentions via Apify.
- 2Posts are scored for positive sentiment and the author's follower count.
- 3A branch keeps only positive mentions from high-reach accounts.
- 4Perplexity builds a short profile of the author and their relevance.
- 5The advocate, post, and profile are written to an Airtable outreach CRM.
- 6The partnerships channel gets a Slack ping with the record link to begin outreach.
Set it up
What you configure once, before turning it on.
- 1Connect ApifyActors, scrapers, datasets.
- 2Connect PerplexitySearch-grounded answers with citations.
- 3Connect AirtableBases, tables, views, automations.
- 4Connect SlackChannels, DMs, threads, mentions.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run this workflow in your colony.
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