LEAD GENERATION
On-demand vertical prospecting via webhook to Salesforce
A webhook accepts a vertical and territory from an external tool, runs Brave Search to find matching companies, filters by region, dedupes against Salesforce.
How it runs
The automated pipeline, trigger to output.
- TriggerWebhook receives vertical + territory requestHTTP webhook
- ActionBrave Search returns matching companiesBrave Search
- LogicParse and filter results to requested region
- ActionDedupe each domain against SalesforceSalesforce
- OutputCreate new Salesforce Leads with request sourceSalesforce
What it does
This workflow exposes prospecting as an on-demand service. Another system (a form, an internal app, or a Slack command backend) posts a vertical and territory to a webhook; the flow runs Brave Search for that niche, filters results to the requested region, removes companies that already exist in Salesforce, and creates the remainder as new Lead records stamped with the originating request.
When to use it
Use it when prospecting needs to be triggered programmatically rather than on a fixed schedule, for example a rep submitting a target market from an internal tool and wanting leads in Salesforce minutes later.
How it works
- 1An inbound webhook receives a vertical, territory, and request id.
- 2Brave Search runs the query and returns matching company listings.
- 3A logic step parses results and filters to the requested region.
- 4Each surviving domain is checked against Salesforce to avoid duplicate Leads.
- 5New companies are created as Salesforce Leads with source and request id set.
- 6The webhook response returns counts of created versus skipped leads to the caller.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect Brave SearchWeb, news, image, video search.
- 3Connect SalesforceAccounts, opportunities, cases.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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