LEAD GENERATION
Daily rollup of scored webinar leads from Airtable into HubSpot lists
On a schedule, read newly scored webinar leads from Airtable, sync each into the matching HubSpot tiered list (Hot/Warm/Cold).
How it runs
The automated pipeline, trigger to output.
- TriggerDaily schedule fires
- ActionQuery new scored leads in AirtableAirtable
- LogicRoute each lead by tier
- ActionSync to HubSpot tiered listsHubSpot
- OutputPost daily tier summary to SlackSlack
What it does
Batches the previous day's scored webinar leads out of Airtable and routes each one into the correct HubSpot static list by tier, then reports the tier counts to the marketing channel. It bridges the scoring system of record (Airtable) and the CRM of action (HubSpot) without per-lead manual moves.
When to use it
Use it when scoring happens in Airtable but reps work tiered lists in HubSpot, and you want a clean once-a-day sync plus a visible daily tally rather than real-time noise.
How it works
- 1A daily schedule triggers the flow each morning.
- 2The flow queries Airtable for leads scored since the last run.
- 3A branch routes each lead by its tier field to the Hot, Warm, or Cold target.
- 4Each lead is upserted into HubSpot and added to the matching tiered static list.
- 5A Slack message posts the run summary: counts per tier and any leads that failed to sync.
Set it up
What you configure once, before turning it on.
- 1Connect AirtableBases, tables, views, automations.
- 2Connect HubSpotCRM, deals, marketing, support.
- 3Connect SlackChannels, DMs, threads, mentions.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
More Lead Generation workflows
Webhook-triggered Brave rising-keyword check into a Notion trend queue
When an external trend or alert tool fires a webhook with a keyword, checks Brave for current intent volume and freshness, has an LLM judge whether it's a real warm signal.
Fuzzy-match badge companies to Salesforce accounts and enrich
Resolves messy hand-typed company names from badge scans to canonical Salesforce accounts using domain and fuzzy-name matching, enriches missing firmographics.
Manual Brave keyword sweep into an Airtable research board
On demand, sweeps a topic across Brave Search, clusters the results by buying stage with an LLM, and writes a deduplicated research board to Airtable with company, source URL.
Fast-track hot webinar leads into HubSpot and ping the rep on Slack
After a webinar, identify attendees whose poll answers signal high purchase intent, create or update their HubSpot contact with a lead score.
Classify open-text webinar poll answers with AI and enrich the lead record
For webinars that use free-text poll questions, an AI step reads each attendee's written answers, classifies intent and pain points into structured fields.
Instantly triage uploaded badge CSVs and notify the SDR lead
Accepts a badge-scan CSV via webhook, validates and dedupes it on the spot, checks each attendee against HubSpot.
Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.