LEAD GENERATION
Classify open-text webinar poll answers with AI and enrich the lead record
For webinars that use free-text poll questions, an AI step reads each attendee's written answers, classifies intent and pain points into structured fields.
How it runs
The automated pipeline, trigger to output.
- TriggerZoom webinar endsZoom
- ActionRetrieve open-text poll answersZoom
- ActionClassify intent and pain points with AIOpenAI
- LogicBranch low-confidence vs auto-approved
- OutputWrite enriched lead to AirtableAirtable
What it does
Handles the messy case where poll questions are open-ended ("What problem are you hoping to solve?"). An AI classification step reads each attendee's free-text answers and turns them into structured fields: intent level, primary pain point, and a short summary. The enriched record lands in Airtable so reps get context, not just a transcript.
When to use it
Use it when your webinar polls collect written responses rather than multiple choice, and you want consistent, searchable labels instead of a wall of raw text per attendee.
How it works
- 1A completed Zoom webinar starts the flow.
- 2The flow retrieves each attendee's open-text poll answers.
- 3An OpenAI step classifies every response into intent tier, pain-point category, and a one-line summary using a fixed rubric.
- 4A branch flags low-confidence classifications for manual review versus auto-approved ones.
- 5The structured, labeled lead is written to Airtable with both the AI fields and the original answer text for auditability.
Set it up
What you configure once, before turning it on.
- 1Connect ZoomMeetings, recordings, transcripts.
- 2Connect OpenAIModels, embeddings, files.
- 3Connect AirtableBases, tables, views, automations.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run this workflow in your colony.
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