LEAD GENERATION
Fast-track hot webinar leads into HubSpot and ping the rep on Slack
After a webinar, identify attendees whose poll answers signal high purchase intent, create or update their HubSpot contact with a lead score.
How it runs
The automated pipeline, trigger to output.
- TriggerZoom webinar endsZoom
- ActionPull and score poll answersZoom
- LogicFilter to Hot leads only
- ActionUpsert scored contact in HubSpotHubSpot
- OutputAlert assigned rep in SlackSlack
What it does
Finds the small set of webinar attendees who answered poll questions like a ready buyer, pushes them into HubSpot as scored, tagged leads, and pings their assigned rep in Slack so the hottest hand-raisers get a same-day touch instead of waiting in a CRM backlog.
When to use it
Use it when speed-to-lead matters and you only want reps interrupted for genuinely hot prospects from a webinar, not the whole attendee list.
How it works
- 1A finished Zoom webinar triggers the flow.
- 2The flow pulls each attendee's poll answers and scores their intent.
- 3A filter keeps only attendees above the Hot threshold and drops everyone else.
- 4Each hot lead is upserted into HubSpot as a contact with the intent score, webinar source, and a "Hot - Webinar" tag.
- 5A Slack message goes to the assigned rep's channel with the contact name, score, the answers that triggered it, and a deep link to the HubSpot record.
Set it up
What you configure once, before turning it on.
- 1Connect ZoomMeetings, recordings, transcripts.
- 2Connect HubSpotCRM, deals, marketing, support.
- 3Connect SlackChannels, DMs, threads, mentions.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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