MARKETING
UTM Campaign Launch Checklist Fan-out to Asana Owners
When a marketer files a campaign brief in Notion, this builds the canonical UTM link, then fans out design, copy, and ops subtasks to their owners in Asana and posts the launch…
How it runs
The automated pipeline, trigger to output.
- TriggerNew campaign brief page in NotionNotion
- ActionAssemble canonical UTM-tagged URL
- ActionCreate parent launch task in AsanaAsana
- ActionFan out design, copy, ops subtasks to ownersAsana
- OutputPost checklist and UTM link to SlackSlack
What it does
Turns a single campaign brief into a structured launch checklist. It reads the campaign name, source, and medium from a Notion page, assembles a consistent UTM-tagged destination URL, then creates one parent task plus three owner-assigned subtasks (design, copy, ops) in Asana. The team gets a Slack summary with the canonical link so nobody hand-builds tracking parameters.
When to use it
Use it when your team runs frequent campaigns and UTM tags keep drifting (utm_source=FB vs facebook vs fb-ads), breaking attribution. It enforces one link format and guarantees every launch has a named owner for creative, messaging, and trafficking.
How it works
- 1A new page is created in the Notion campaign-brief database, triggering the run.
- 2Build the UTM URL by lowercasing and slugifying source, medium, and campaign fields into a single canonical link.
- 3Create the parent launch task in Asana with the brief and target date.
- 4Create three subtasks under it, each assigned to the design, copy, and ops owner pulled from the brief.
- 5Post the checklist and the finished UTM link to the marketing Slack channel.
Set it up
What you configure once, before turning it on.
- 1Connect NotionPages, databases, comments.
- 2Connect AsanaTasks, projects, milestones — everywhere.
- 3Connect SlackChannels, DMs, threads, mentions.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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