MARKETING
Agent Writes a Creative Refresh Brief and Files It in Notion and Linear
When a variant crosses the fatigue threshold, a CEO-style agent investigates the variant's history, drafts an original refresh brief with concrete new-angle ideas.
How it runs
The automated pipeline, trigger to output.
- TriggerDaily schedule starts the fatigue watcher
- ActionFetch variants past the fatigue threshold from BigQueryBigQuery
- LogicAgent gathers creative context and drafts an original refresh brief with new angles
- ActionPublish the brief as a Notion pageNotion
- OutputOpen a linked, assigned refresh task in LinearLinear
What it does
This is the agent-driven version of the watcher. Once a fatigued variant is detected from BigQuery, an agent pulls the variant's creative attributes and recent performance, reasons about why it likely fatigued, and writes a genuinely useful refresh brief: what worked, what is tiring out, and two or three fresh creative angles to test. It publishes the brief as a Notion page and opens a corresponding Linear issue so the work is tracked to completion.
When to use it
Choose this when you want more than a templated ticket: a thinking layer that proposes directions and closes the loop into your delivery tracker. Best for teams that treat each refresh as a real production task.
How it works
- 1A daily schedule starts the watcher.
- 2BigQuery returns variants that have crossed the fatigue threshold.
- 3For each, the agent gathers creative attributes and performance context and drafts an original refresh brief.
- 4The brief is published to Notion.
- 5A linked Linear issue is opened and assigned so the refresh is tracked end to end.
Set it up
What you configure once, before turning it on.
- 1Connect BigQueryDatasets, queries, schemas.
- 2Connect NotionPages, databases, comments.
- 3Connect LinearIssues, projects, cycles, triage.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

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