MARKETING

Datadog Deliverability Anomaly: Agent Diagnoses Domain and Emails Owner a Remediation Plan

When Datadog fires a deliverability-anomaly alert by domain, an agent gathers the recent send and bounce evidence, diagnoses the likely root cause, pauses sends to that domain.

CategoryMarketing
EngineSim + Paperclip
Difficultyadvanced
Triggerevent
Steps6
Setup~25 min

How it runs

The automated pipeline, trigger to output.

  • TriggerDatadog deliverability anomaly alertDatadogDatadog
  • ActionGather send, bounce, and auth evidencePostgreSQLPostgres
  • LogicAgent diagnoses likely root cause
  • ActionPause sends to affected domainPostgreSQLPostgres
  • ActionEmail owner the remediation planGmailGmail
  • OutputPost summary to SlackSlack

What it does

This workflow turns a Datadog monitor alert into a diagnosed, actioned incident. When Datadog detects an anomalous bounce or complaint trend for a recipient domain, an agent pulls the relevant send history, recent bounce reason codes, and DNS/auth signals from your data, reasons about the most probable cause (auth failure, content trigger, list-source rot, or provider throttling), pauses further sends to the domain, then writes and emails the list owner a plain-language remediation plan backed by the evidence it found.

When to use it

Use this when you already monitor email metrics in Datadog and want the alert to arrive at the owner already diagnosed, not as a raw threshold breach they have to investigate from scratch. It compresses the time between detection and a clear next action.

How it works

  1. 1A Datadog monitor alert fires for a flagged recipient domain.
  2. 2Postgres returns recent sends, bounce reason codes, and auth-result data for that domain.
  3. 3The agent diagnoses the most likely root cause from the evidence.
  4. 4Postgres pauses queued sends to the affected domain.
  5. 5Gmail emails the list owner a remediation plan with the diagnosis and data.
  6. 6Slack drops a short summary into the deliverability channel.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect DatadogMetrics, traces, log search.
  2. 2
    Connect PostgresAny Postgres URL — query, write, migrate.
  3. 3
    Connect GmailRead, draft, send, label.
  4. 4
    Connect SlackChannels, DMs, threads, mentions.
  5. 5
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  6. 6
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  7. 7
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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