SOCIAL MEDIA

Re-queue Evergreen Posts by Engagement Decay

Scores every published evergreen post in Airtable against its time-since-last-post and historical engagement.

CategorySocial Media
Enginesim
Difficultyintermediate
Triggerschedule
Steps5
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerDaily schedule fires
  • ActionRead evergreen library from AirtableAirtableAirtable
  • LogicCompute decay score per post
  • LogicFilter to posts below freshness floor
  • OutputMark Ready to recycle and set next-run date in AirtableAirtableAirtable

What it does

Keeps your evergreen library working instead of going stale. On a daily schedule it reads your post library from Airtable, computes a decay score for each post (historical engagement divided by days since it last ran), and any post that has decayed past a set floor gets flagged "Ready to recycle" and dropped back into the publishing queue.

When to use it

Use it when you have a backlog of proven-good social posts that should resurface on a rhythm rather than rot in a spreadsheet. Ideal for solo operators and small social teams who can't manually decide what to re-share each week.

How it works

  1. 1A daily schedule fires the run.
  2. 2The flow pulls all posts marked "evergreen" from the Airtable library.
  3. 3A logic step computes each post's decay score from its lifetime engagement and days since last published.
  4. 4Posts below the freshness floor are filtered out as not ready.
  5. 5Qualifying posts are updated in Airtable with status "Ready to recycle" and a next-run date, putting them back in queue.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect AirtableBases, tables, views, automations.
  2. 2
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  3. 3
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  4. 4
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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