SOCIAL MEDIA
Retire Evergreen Posts That Stop Earning Engagement
Compares each evergreen post's most recent recycle performance against its lifetime average and, when a post underperforms across repeated re-shares, retires it from the rotation…
How it runs
The automated pipeline, trigger to output.
- TriggerWeekly schedule starts review
- ActionRead recent recycle performance from AirtableAirtable
- LogicCompare latest engagement to lifetime baseline
- LogicBranch underperformers to retire path
- ActionMark posts Retired in AirtableAirtable
- OutputPost retired-items digest to SlackSlack
What it does
Prunes your evergreen rotation so it doesn't fill up with tired content. It reads recent recycle results from Airtable, flags any post whose last few re-shares fell well below its own historical average, marks those posts "Retired," and sends a Slack digest so a human can confirm or rescue them.
When to use it
Use it when your recycle pool has grown large and some posts clearly aren't landing anymore. Running this weekly keeps the rotation lean and protects your feed from diminishing-returns reposts.
How it works
- 1A weekly schedule starts the review.
- 2Recent recycle performance for each post is read from Airtable.
- 3A logic step compares the latest re-share engagement to the post's lifetime baseline.
- 4Posts that fell below baseline across multiple recent runs are branched into the retire path.
- 5Those posts are marked "Retired" in Airtable and a digest of what was retired is posted to Slack for review.
Set it up
What you configure once, before turning it on.
- 1Connect AirtableBases, tables, views, automations.
- 2Connect SlackChannels, DMs, threads, mentions.
- 3Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 4Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 5Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run this workflow in your colony.
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