LEAD GENERATION
Exa Job-Listing Discovery with ICP Fit Scoring
Uses Exa neural search to find fresh job listings that imply adoption of a target tool category, scores each company against your ICP.
How it runs
The automated pipeline, trigger to output.
- TriggerSchedule kicks off discovery run
- ActionExa neural search for signal-matching job listingsExa
- LogicParse company details and compute ICP fit score
- LogicDrop companies below score threshold
- OutputUpsert qualified leads to HubSpot with score and sourceHubSpot
What it does
Instead of relying on a fixed company list, this workflow uses Exa to discover postings across the open web that semantically match a buying signal — for example "hiring a platform team to migrate off a legacy CRM." Each discovered company is scored against your ideal-customer-profile rules, and only those clearing the threshold are written to HubSpot as scored leads.
When to use it
Use it for top-of-funnel discovery when you do not yet have the target accounts named and want the signal itself to surface them. It is well suited to entering a new segment or testing a fresh value hypothesis where you would rather find demand than guess at an account list.
How it works
- 1A schedule kicks off the discovery run.
- 2Exa runs a neural search for job listings matching your signal phrasing and returns candidate pages.
- 3A logic step parses company and role details and computes an ICP fit score from size, industry, and signal strength.
- 4A logic gate drops anything below your score threshold.
- 5Qualified companies are upserted to HubSpot as leads with the fit score and source posting attached.
Set it up
What you configure once, before turning it on.
- 1Connect ExaNeural search across the web.
- 2Connect HubSpotCRM, deals, marketing, support.
- 3Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 4Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 5Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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