LEAD GENERATION

Brave Discovery with Site Enrichment into HubSpot

Finds net-new companies via Brave keyword search, scrapes each homepage for firmographic and contact signals.

CategoryLead Generation
Enginesim
Difficultyintermediate
Triggerschedule
Steps6
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerDaily schedule fires
  • ActionBrave Search watchlist keywordsBraveBrave Search
  • LogicDedupe candidates against HubSpot by domain
  • ActionFirecrawl scrapes each new homepage for signalsFirecrawl
  • ActionCreate enriched HubSpot company in Research PendingHubSpotHubSpot
  • OutputSlack summary of accounts added todaySlack

What it does

This workflow pairs discovery with enrichment so your CRM gets context, not just names. It surfaces companies from Brave Search on your watchlist, fetches and parses each company's homepage for signals (tagline, industry hints, contact email, tech mentions), and creates a HubSpot company in a "Research Pending" stage with those fields pre-filled.

When to use it

Use it when your team wants discovered accounts to land in HubSpot already enriched enough to prioritize, instead of bare domains a rep has to manually look up before deciding whether to pursue.

How it works

  1. 1A daily schedule starts the run.
  2. 2Brave Search returns candidate companies for each watchlist keyword.
  3. 3A logic step dedupes against existing HubSpot companies by domain.
  4. 4For each new domain, Firecrawl scrapes the homepage and extracts firmographic and contact signals.
  5. 5A HubSpot company record is created in the Research Pending stage with the enriched fields and source keyword.
  6. 6A Slack summary reports how many enriched accounts were added today.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect Brave SearchWeb, news, image, video search.
  2. 2
    Connect FirecrawlCrawl, scrape, structured extract.
  3. 3
    Connect HubSpotCRM, deals, marketing, support.
  4. 4
    Connect SlackChannels, DMs, threads, mentions.
  5. 5
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  6. 6
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  7. 7
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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