LEAD GENERATION
Auto-follow-up on stale podcast pitches and flag dead leads
Twice a week, scans Attio for podcast pitches that were sent but got no reply, sends a short follow-up via Gmail after a set wait.
How it runs
The automated pipeline, trigger to output.
- TriggerTwice-weekly schedule fires
- ActionQuery silent pitched prospectsAttio
- LogicNudge vs. mark cold by count
- ActionDraft brief follow-upOpenAI
- ActionSend follow-up emailGmail
- OutputUpdate count or set cold in AttioAttio
What it does
Most guest spots come from the second or third nudge, not the first email. This workflow keeps your pitches alive by automatically following up on silent prospects on a sensible cadence and retiring the ones that never respond, keeping your Attio pipeline honest.
When to use it
Use it after pitches are already going out and you want disciplined, hands-off follow-up. Ideal for solo operators and small teams who lose deals simply because no one circled back.
How it works
- 1A twice-weekly schedule triggers the run.
- 2The workflow queries Attio for prospects in 'pitched' status with no reply and a last-contacted date past the wait window.
- 3A logic step splits records: those under the max follow-up count get nudged; those at the limit are marked cold.
- 4OpenAI drafts a brief, non-pushy follow-up referencing the original pitch.
- 5Gmail sends the follow-up to the host.
- 6The output step increments the follow-up count and updates last-contacted, or sets status to cold, in Attio.
Set it up
What you configure once, before turning it on.
- 1Connect AttioReal-time CRM with structured data + powerful views.
- 2Connect OpenAIModels, embeddings, files.
- 3Connect GmailRead, draft, send, label.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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