LEAD GENERATION
Discover podcasts, score guest fit, and queue pitches in Attio
On a weekly schedule, finds podcasts that match your niche, scores each for guest fit, drafts a tailored pitch.
How it runs
The automated pipeline, trigger to output.
- TriggerWeekly schedule fires
- ActionSearch podcasts in your nicheExa
- ActionScore guest fit 0-100OpenAI
- LogicDrop shows below threshold
- ActionDraft tailored pitch angleOpenAI
- OutputUpsert prospect into AttioAttio
What it does
This workflow builds and refreshes a backlink-via-podcast pipeline. Each week it searches for relevant shows, judges whether you'd be a credible guest, writes a personalized pitch angle, and lands everything as a structured prospect in Attio — no manual list-building.
When to use it
Run this when guest appearances are part of your link-building or authority strategy and you want a steady stream of vetted shows instead of one-off manual research. Ideal for founders, marketers, and PR teams who pitch themselves or clients as guests.
How it works
- 1A weekly schedule kicks off the run.
- 2Exa searches for podcasts matching your topic, audience, and recency criteria.
- 3An OpenAI step scores each show 0-100 on guest fit using audience size signals, topic overlap, and how recently it published.
- 4A logic step drops anything below your score threshold.
- 5For survivors, OpenAI drafts a two-line pitch angle tied to the show's actual episodes.
- 6The output step upserts each show into Attio as a prospect with score, pitch, and source URL.
Set it up
What you configure once, before turning it on.
- 1Connect ExaNeural search across the web.
- 2Connect OpenAIModels, embeddings, files.
- 3Connect AttioReal-time CRM with structured data + powerful views.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.