LEAD GENERATION

Enrich podcast prospects with host contacts and send the pitch by Gmail

Watches Attio for new podcast prospects, crawls each show's site to find the host's email and booking page.

CategoryLead Generation
Enginesim
Difficultyintermediate
Triggerevent
Steps6
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerNew podcast prospect in AttioAttio
  • ActionCrawl show site for contact pagesFirecrawl
  • ActionExtract host email and booking linkOpenAI
  • LogicRoute records missing an email
  • ActionSend personalized pitchGmailGmail
  • OutputLog outreach back to AttioAttio

What it does

This turns a bare podcast prospect into a contacted lead. When a new show lands in Attio, the workflow scrapes its website for a real host email and a guest-booking link, sends a personalized pitch from your Gmail, and records the outreach so the prospect never gets pitched twice.

When to use it

Use it once you already have a list of target shows (manually or from the discovery workflow) and want the find-the-email-then-email step fully automated. Best for teams who want every new prospect contacted within minutes, not days.

How it works

  1. 1The trigger fires when a podcast prospect record is created in Attio.
  2. 2Firecrawl crawls the show's homepage, about, and contact pages.
  3. 3OpenAI extracts the host name, best contact email, and any booking URL from the crawled text.
  4. 4A logic step routes records with no usable email to a manual-review tag and stops.
  5. 5OpenAI assembles a personalized pitch referencing the show by name.
  6. 6Gmail sends the email to the host.
  7. 7The output step writes the email, sent timestamp, and status back onto the Attio record.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect AttioReal-time CRM with structured data + powerful views.
  2. 2
    Connect FirecrawlCrawl, scrape, structured extract.
  3. 3
    Connect OpenAIModels, embeddings, files.
  4. 4
    Connect GmailRead, draft, send, label.
  5. 5
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  6. 6
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  7. 7
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

Run this workflow in your colony.

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