LEAD GENERATION
Score webinar registrants by attendance depth and route hot leads to SDRs
When a Zoom webinar ends, scores each registrant on how long they actually watched, tags the contact in HubSpot.
How it runs
The automated pipeline, trigger to output.
- TriggerZoom webinar.ended event receivedZoom
- ActionFetch participant report and watch timesZoom
- LogicCompute watch % and bucket hot / warm / cold
- ActionUpdate HubSpot contact with intent scoreHubSpot
- ActionCreate SDR follow-up task for hot/warm leadsAsana
- OutputPost attendee breakdown to SlackSlack
What it does
Turns raw Zoom webinar reports into a ranked intent list. It pulls per-attendee watch time, calculates a depth score (minutes attended vs. webinar length), writes that score back to the matching HubSpot contact, and spins up SDR follow-up tasks only for the people who stayed engaged.
When to use it
Run it after every demand-gen webinar where attendance varies widely and your SDRs waste time chasing no-shows and early-leavers. It separates the people who watched 80%+ from the ones who dropped in the first five minutes.
How it works
- 1Zoom fires a webinar.ended event with the session ID.
- 2The flow fetches the participant report and computes each attendee's watch percentage.
- 3A logic step buckets registrants: hot (>=75%), warm (40-74%), cold (<40% or no-show).
- 4Each attendee's bucket and watch percent are written to their HubSpot contact as properties.
- 5For hot and warm contacts, an Asana task is created in the SDR queue with the score and webinar context.
- 6A Slack summary posts the attendee breakdown to the revenue channel.
Set it up
What you configure once, before turning it on.
- 1Connect ZoomMeetings, recordings, transcripts.
- 2Connect HubSpotCRM, deals, marketing, support.
- 3Connect AsanaTasks, projects, milestones — everywhere.
- 4Connect SlackChannels, DMs, threads, mentions.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run this workflow in your colony.
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