LEAD GENERATION
Advance engaged webinar attendees to MQL in HubSpot with a score-stamped note
Reads the Zoom attendance report, scores attendees, and for those above the bar updates their HubSpot contact to Marketing Qualified Lead while logging an engagement note…
How it runs
The automated pipeline, trigger to output.
- TriggerZoom webinar endsZoom
- ActionFetch attendance reportZoom
- LogicScore and filter qualified attendees
- ActionSet HubSpot contact to MQL + scoreHubSpot
- ActionLog engagement note on timelineHubSpot
- OutputEmail qualified roster to ownerGmail
What it does
This turns webinar attendance into measurable HubSpot pipeline movement. It scores each Zoom attendee, then advances qualified contacts to the Marketing Qualified Lead lifecycle stage and stamps a timeline note explaining why, so the change is auditable inside the CRM.
When to use it
Use it when webinars are a real top-of-funnel channel and you want attendance to actually change lifecycle stage in HubSpot rather than sitting in a spreadsheet. Ideal for teams whose nurture and routing rules key off lifecycle stage.
How it works
- 1The Zoom `webinar.ended` event triggers the run.
- 2An action retrieves the attendance and poll report from Zoom.
- 3A scoring step computes engagement from watch time, polls, and Q&A.
- 4A filter drops anyone below the qualification threshold.
- 5For each qualifier, an action finds or creates the HubSpot contact by email, sets lifecycle stage to MQL, and writes the engagement score to a custom property.
- 6A second HubSpot action logs a timeline note with the score breakdown.
- 7The output emails the marketing owner a roster of newly qualified contacts.
Set it up
What you configure once, before turning it on.
- 1Connect ZoomMeetings, recordings, transcripts.
- 2Connect HubSpotCRM, deals, marketing, support.
- 3Connect GmailRead, draft, send, label.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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