LEAD GENERATION
Score Q&A engagement and assign the most-engaged webinar leads
After a webinar, scores registrants by the questions they asked and polls they answered, uses an LLM to classify each question's buying intent.
How it runs
The automated pipeline, trigger to output.
- TriggerZoom webinar.ended event receivedZoom
- ActionPull Q&A transcript and poll responsesZoom
- ActionClassify question intent with LLMOpenAI
- LogicRank engagement and flag above-threshold leads
- ActionUpdate Salesforce lead with score and top questionSalesforce
- OutputCreate prioritized SDR follow-up taskSalesforce
What it does
Goes beyond attendance to measure active engagement. It collects every Q&A question and poll response per attendee, uses an LLM to label each question as high, medium, or low buying intent (a pricing question outranks a feature curiosity), and converts that into a lead score that drives Salesforce task assignment.
When to use it
Use it when your webinars generate real conversation and you want SDRs to call the people who asked buying-signal questions first, not just whoever registered. Ideal for product launches and pricing-heavy sessions.
How it works
- 1Zoom fires a webinar.ended event.
- 2The flow pulls the Q&A transcript and poll results, grouped by participant email.
- 3An OpenAI step classifies each question's intent and assigns a weighted engagement score.
- 4A logic step ranks attendees and flags anyone above the intent threshold.
- 5Matching Salesforce leads get the score, the verbatim top question, and an owner.
- 6A prioritized follow-up task is created for each flagged lead, sorted by score.
Set it up
What you configure once, before turning it on.
- 1Connect ZoomMeetings, recordings, transcripts.
- 2Connect OpenAIModels, embeddings, files.
- 3Connect SalesforceAccounts, opportunities, cases.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
More Lead Generation workflows
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Manual Brave keyword sweep into an Airtable research board
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Daily rollup of scored webinar leads from Airtable into HubSpot lists
On a schedule, read newly scored webinar leads from Airtable, sync each into the matching HubSpot tiered list (Hot/Warm/Cold).
Fast-track hot webinar leads into HubSpot and ping the rep on Slack
After a webinar, identify attendees whose poll answers signal high purchase intent, create or update their HubSpot contact with a lead score.
Classify open-text webinar poll answers with AI and enrich the lead record
For webinars that use free-text poll questions, an AI step reads each attendee's written answers, classifies intent and pain points into structured fields.
Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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