LEAD GENERATION
AI-Scored Local Prospects from Brave Search into HubSpot
Discovers local businesses via Brave Search, uses an LLM to score each one against your ideal-customer profile.
How it runs
The automated pipeline, trigger to output.
- TriggerManual run with niche, city, ICP
- ActionSearch Brave for local businessesBrave Search
- ActionLLM scores each prospect vs ICPOpenAI
- LogicFilter out prospects below score threshold
- OutputCreate HubSpot contacts with score + reasonHubSpot
What it does
Finds local businesses with Brave Search, then has an LLM read each company's site snippet and rate how well it matches your ideal-customer profile (ICP). Only high-fit prospects become HubSpot contacts, each tagged with its fit score and a one-line rationale, so your reps work the best leads first.
When to use it
Use this when volume is not the problem but quality is. If you want a ranked, ICP-filtered feed of local prospects flowing straight into your CRM instead of a flat dump, this is the one.
How it works
- 1A manual run starts with a niche, city, and a short ICP description.
- 2Brave Search returns candidate local businesses.
- 3An LLM scores each candidate 0-100 against the ICP and writes a one-line reason.
- 4A filter drops everything below the score threshold you set.
- 5Surviving prospects are created as HubSpot contacts with score, rationale, and source query stored as properties.
Set it up
What you configure once, before turning it on.
- 1Connect Brave SearchWeb, news, image, video search.
- 2Connect OpenAIModels, embeddings, files.
- 3Connect HubSpotCRM, deals, marketing, support.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
More Lead Generation workflows
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Manual Brave keyword sweep into an Airtable research board
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Daily rollup of scored webinar leads from Airtable into HubSpot lists
On a schedule, read newly scored webinar leads from Airtable, sync each into the matching HubSpot tiered list (Hot/Warm/Cold).
Fast-track hot webinar leads into HubSpot and ping the rep on Slack
After a webinar, identify attendees whose poll answers signal high purchase intent, create or update their HubSpot contact with a lead score.
Classify open-text webinar poll answers with AI and enrich the lead record
For webinars that use free-text poll questions, an AI step reads each attendee's written answers, classifies intent and pain points into structured fields.
Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

Run this workflow in your colony.
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