LEAD GENERATION
Event Attendee List to Salesforce Outreach Sequence
Scrapes a public event attendee or speaker page, enriches each person with firmographic and contact data.
How it runs
The automated pipeline, trigger to output.
- TriggerOperator submits event page URL
- ActionScrape attendee and speaker listApify
- ActionEnrich each contact with title, firmographics, and emailExa
- LogicFilter to ICP by title and company size
- ActionCreate deduped Leads in SalesforceSalesforce
- OutputSend personalized first-touch emailGmail
What it does
Turns a conference's public attendee, speaker, or exhibitor page into a clean, enriched, sales-ready pipeline. It scrapes the names and companies, enriches each contact with title, company size, and verified email, filters to your ICP, and writes the survivors into Salesforce as Leads attached to an outreach sequence.
When to use it
Run it the week before or after a conference your team is targeting. Instead of a rep manually copying the agenda into a spreadsheet, you get scored, deduplicated, enriched leads already loaded into Salesforce with the first touch queued.
How it works
- 1You trigger the run and paste the event page URL.
- 2Apify scrapes attendee/speaker names, companies, and any listed roles.
- 3Exa enriches each record with title, company size, industry, and a best-guess work email.
- 4An ICP filter drops anyone outside your target title and company-size bands.
- 5Qualified contacts are created as Salesforce Leads, deduped against existing records by email and domain.
- 6Gmail sends the first personalized outreach email referencing the specific event.
Set it up
What you configure once, before turning it on.
- 1Connect ApifyActors, scrapers, datasets.
- 2Connect ExaNeural search across the web.
- 3Connect SalesforceAccounts, opportunities, cases.
- 4Connect GmailRead, draft, send, label.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

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