LEAD GENERATION
Score new GitHub stargazers and push qualified ICP matches to HubSpot
When someone stars your developer-tool repo, enrich their public GitHub and company profile, score the fit against your ICP.
How it runs
The automated pipeline, trigger to output.
- TriggerGitHub star (watch) event on repoGitHub
- ActionFetch stargazer GitHub profile + companyGitHub
- ActionEnrich company domain with ExaExa
- LogicCompute ICP fit score
- LogicDrop leads below score threshold
- OutputUpsert qualified contact in HubSpotHubSpot
What it does
Turns a raw GitHub star into a scored, enriched lead in HubSpot. Each new stargazer is enriched from their public GitHub profile and company, scored against your ideal-customer profile (company size, tech stack, role signals), and only qualified leads land in your CRM — so reps see real prospects, not hobbyists.
When to use it
You sell a developer tool and your repo stars are a top-of-funnel signal, but most stargazers are individual devs or students. Use this to separate buyers from browsers automatically and keep HubSpot clean.
How it works
- 1A GitHub webhook fires on the `watch` (star) event for your repo.
- 2The flow fetches the stargazer's public GitHub profile, bio, company, and follower count.
- 3Exa enriches the company domain with employee count, funding, and industry signals.
- 4A scoring step weighs ICP signals into a 0-100 fit score.
- 5A logic gate drops anyone below your threshold.
- 6Qualified leads upsert as a HubSpot contact with the score, source repo, and enrichment notes attached.
Set it up
What you configure once, before turning it on.
- 1Connect GitHubRepos, issues, pull requests, actions.
- 2Connect ExaNeural search across the web.
- 3Connect HubSpotCRM, deals, marketing, support.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.