LEAD GENERATION
Discover net-new ICP accounts from fresh role openings
Uses Exa to find companies that just posted job openings matching your ideal-customer profile, filters to net-new accounts not already in HubSpot.
How it runs
The automated pipeline, trigger to output.
- TriggerDaily schedule fires
- ActionSearch recent ICP-matching job postings with ExaExa
- LogicNormalize to companies; drop unclear hirers
- ActionDedupe against existing HubSpot recordsHubSpot
- ActionEnrich and draft a tailored opening lineOpenAI
- OutputCreate assigned leads in HubSpotHubSpot
What it does
Finds brand-new prospect companies based on the roles they are hiring for. Instead of watching accounts you already know, this surfaces unfamiliar companies whose hiring activity signals they fit your ICP and have an active need right now.
When to use it
Use this to keep a top-of-funnel stream of fresh, hiring-signal-qualified accounts flowing into your pipeline without manual prospecting.
How it works
- 1A schedule kicks off the daily search.
- 2Exa runs your ICP queries (specific job titles, seniority, and tech-stack mentions) against recent web pages and job boards.
- 3A logic step normalizes each result to a company and discards postings that lack a clear hiring company.
- 4The flow checks HubSpot and drops any company that already exists as a contact or account.
- 5OpenAI enriches each net-new company with a short profile and a tailored first-touch opening line referencing the open role.
- 6New leads are created in HubSpot tagged with the source signal and assigned for outreach.
Set it up
What you configure once, before turning it on.
- 1Connect ExaNeural search across the web.
- 2Connect HubSpotCRM, deals, marketing, support.
- 3Connect OpenAIModels, embeddings, files.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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After a webinar, identify attendees whose poll answers signal high purchase intent, create or update their HubSpot contact with a lead score.
Classify open-text webinar poll answers with AI and enrich the lead record
For webinars that use free-text poll questions, an AI step reads each attendee's written answers, classifies intent and pain points into structured fields.
Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

Run this workflow in your colony.
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