LEAD GENERATION
Conference Speaker Roster to Scored ABM Targets in HubSpot
Crawls a conference agenda page, extracts every session speaker with their company and talk title, scores each as an ABM target by seniority and account fit.
How it runs
The automated pipeline, trigger to output.
- TriggerOperator submits the conference agenda URL
- ActionCrawl agenda and extract speakers, companies, talk titlesFirecrawl
- ActionEnrich each speaker's company with firmographicsExa
- ActionScore fit and draft outreach angle from talk topicOpenAI
- LogicDrop speakers below the ICP score threshold
- OutputCreate or update scored contacts with briefs in HubSpotHubSpot
What it does
Turns a published conference agenda into a ranked list of account-based-marketing targets. It harvests each session presenter, enriches their company, scores them against your ideal-customer profile, and lands the qualified ones in HubSpot with a ready-to-send outreach brief on the contact record.
When to use it
Run it when a conference relevant to your market publishes its speaker lineup and you want to turn that public roster into a prioritized pipeline instead of copy-pasting names into a spreadsheet by hand.
How it works
- 1You paste the agenda URL to kick off the run.
- 2Firecrawl crawls the agenda and session pages and returns structured speaker, company, and talk-title data.
- 3Exa enriches each speaker's company with size, industry, and funding signals.
- 4An OpenAI scoring step rates each presenter against your ICP and seniority rules, returning a 0-100 fit score and a two-line outreach angle tied to their talk topic.
- 5A filter drops anyone below your score threshold.
- 6Qualified speakers are created or updated as HubSpot contacts, tagged with the conference and their fit score, with the outreach brief written to a note.
Set it up
What you configure once, before turning it on.
- 1Connect FirecrawlCrawl, scrape, structured extract.
- 2Connect ExaNeural search across the web.
- 3Connect OpenAIModels, embeddings, files.
- 4Connect HubSpotCRM, deals, marketing, support.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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