MARKETING
Promote Winning Landing-Page Variant to Production
When an A/B test reaches statistical significance, automatically promote the winning variant alias to the production Vercel deployment and log the result.
How it runs
The automated pipeline, trigger to output.
- TriggerNightly schedule fires the significance check
- ActionRead variant conversion counts from experiments tablePostgres
- LogicProceed only if leader passes lift + confidence + sample size
- ActionRepoint production alias to winning deploymentVercel
- ActionAppend winner to the results logNotion
- OutputPost new-champion summary to growth channelSlack
What it does
Watches a running landing-page A/B test, and the moment a variant crosses your confidence threshold with enough traffic, it points the production Vercel alias at the winning deployment and records the outcome in your results log.
When to use it
Use it when you run continuous landing-page experiments and want winners shipped the instant they prove out, without an engineer manually re-aliasing a Vercel deployment over the weekend.
How it works
- 1A nightly schedule kicks off the check.
- 2It reads cumulative conversion counts for each variant from your experiments table in Postgres.
- 3A logic gate evaluates significance: it only proceeds if the leader beats the control by your minimum lift AND has passed the minimum sample size and confidence (e.g. 95%).
- 4If a winner qualifies, it calls Vercel to repoint the production alias to that variant's deployment URL.
- 5It writes a row to the results log in Notion (variant, lift, sample size, promoted-at).
- 6It posts a Slack summary so the growth team sees the new champion.
Set it up
What you configure once, before turning it on.
- 1Connect PostgresAny Postgres URL — query, write, migrate.
- 2Connect VercelDeploys, runtime logs, analytics.
- 3Connect NotionPages, databases, comments.
- 4Connect SlackChannels, DMs, threads, mentions.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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