MARKETING
Daily Spend-vs-Pipeline Anomaly Escalation
On a schedule, compares each campaign's blended cost-per-opportunity from BigQuery and Salesforce against its trailing baseline.
How it runs
The automated pipeline, trigger to output.
- TriggerDaily schedule after data load
- ActionFetch trailing + current spend by campaignBigQuery
- ActionFetch opportunities by campaignSalesforce
- LogicCompute CAC baseline and flag degradations
- OutputRaise incident for breached campaignsPagerDuty
What it does
Watches attribution efficiency and pages a human only when it breaks. It computes today's blended cost-per-opportunity per campaign by joining BigQuery spend with Salesforce opportunity counts, compares each campaign to its own trailing 14-day baseline, and raises a PagerDuty incident for any campaign whose CAC spiked past the configured threshold.
When to use it
Use it when budget is large enough that a runaway campaign can burn thousands before anyone notices in a weekly review. It is for growth ops teams who want exception-based alerting on attribution quality, not another dashboard nobody opens.
How it works
- 1A daily schedule fires after data lands.
- 2Query BigQuery for per-campaign spend over the trailing window plus today.
- 3Query Salesforce for opportunities created per campaign over the same window.
- 4In a logic step, compute each campaign's CAC baseline and today's value, then flag degradations past the threshold.
- 5If nothing breaches, exit; otherwise raise a PagerDuty incident per offending campaign with the spend and CAC delta attached.
Set it up
What you configure once, before turning it on.
- 1Connect BigQueryDatasets, queries, schemas.
- 2Connect SalesforceAccounts, opportunities, cases.
- 3Connect PagerDutyIncidents, on-call, escalations.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.