MARKETING
Cloudflare Campaign-Decay Watcher with Notion Refresh Brief
Watches Cloudflare Web Analytics for landing pages whose conversion velocity drops in the weeks after launch.
How it runs
The automated pipeline, trigger to output.
- TriggerWeekly schedule fires
- ActionPull per-page conversions from Cloudflare Web AnalyticsCloudflare
- LogicCompute week-over-week conversion velocity delta
- LogicKeep only pages past the decay threshold
- OutputDraft refresh brief as a Notion pageNotion
What it does
Monitors every campaign landing page tracked in Cloudflare Web Analytics and compares its current conversion velocity (conversions per session, week over week) against the page's own post-launch baseline. When velocity decays past a threshold, it drafts a structured refresh brief in Notion instead of waiting for a human to notice the slide.
When to use it
Use it when you launch landing pages on a cadence and can't manually babysit each one's decay curve. Ideal for growth teams running always-on acquisition campaigns where a page that converted at launch quietly erodes over 3-6 weeks.
How it works
- 1A weekly schedule kicks off the run.
- 2Pull pageview and conversion event counts per landing page from Cloudflare Web Analytics for the trailing and prior week.
- 3Compute conversion velocity and the week-over-week delta against each page's stored baseline.
- 4Branch: only pages whose velocity dropped beyond the decay threshold continue.
- 5For each flagged page, draft a refresh brief (decay chart summary, likely causes, suggested CTA and copy experiments) as a new Notion page in the campaign workspace.
Set it up
What you configure once, before turning it on.
- 1Connect CloudflareWorkers, Pages, R2, KV — the edge stack.
- 2Connect NotionPages, databases, comments.
- 3Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 4Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 5Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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