MARKETING
Snippet Stolen by Competitor Teardown
When a competitor takes a featured snippet you used to own, this fetches their winning page, has AI compare it against yours.
How it runs
The automated pipeline, trigger to output.
- TriggerDaily schedule starts competitor check
- ActionGet current snippet owner per keyword from Brave SearchBrave Search
- LogicKeep keywords now owned by a tracked competitor
- ActionScrape competitor and own page with FirecrawlFirecrawl
- ActionGenerate side-by-side teardown with OpenAIOpenAI
- OutputCreate teardown page in Notion backlogNotion
What it does
It watches your owned snippets and, the moment a named competitor displaces you, pulls the competitor's ranking page and your current page, then produces a side-by-side teardown: what they answer that you don't, format differences, and a prioritized edit list to reclaim the snippet.
When to use it
Use this when you already know who your snippet rivals are and want the reason behind a loss, not just the alert. It is built for the case where winning the snippet back is worth a focused page rewrite.
How it works
- 1A daily schedule starts the check.
- 2Brave Search returns the current snippet owner for each protected keyword.
- 3A logic step keeps only keywords now owned by a tracked competitor domain.
- 4Firecrawl scrapes the competitor's winning URL and your current page.
- 5OpenAI compares both and writes a teardown with coverage gaps, structure notes, and ranked edits.
- 6The teardown is created as a Notion page in your SEO backlog, tagged with the keyword and competitor.
Set it up
What you configure once, before turning it on.
- 1Connect Brave SearchWeb, news, image, video search.
- 2Connect FirecrawlCrawl, scrape, structured extract.
- 3Connect OpenAIModels, embeddings, files.
- 4Connect NotionPages, databases, comments.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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