MARKETING
AI reviewer that judges campaign UTMs against your living style guide
An agent reads your UTM convention from a Notion doc, evaluates each newly submitted link for both rule compliance and naming-quality issues the rules don't fully cover.
How it runs
The automated pipeline, trigger to output.
- TriggerNew link entry created in NotionNotion
- ActionFetch current UTM convention guide from NotionNotion
- LogicAgent reasons about compliance + naming quality
- ActionGenerate verdict and suggested corrected link
- OutputWrite annotated review back to the Notion entryNotion
What it does
This is an agent-driven reviewer for cases where strict regex isn't enough. It loads your team's UTM convention from a Notion page (the single source of truth), then evaluates each submitted campaign link not just for hard rule breaks but for fuzzy quality problems — inconsistent abbreviations, a campaign name that won't sort well next to siblings, or a source that technically passes but doesn't match the channel context. It writes a reasoned verdict and suggested rename back to Notion.
When to use it
Use it when your convention has nuance that simple validators miss and you want judgment, not just a boolean. Good for teams whose naming guide evolves and lives in Notion.
How it works
- 1A new link entry in Notion triggers the review.
- 2The agent fetches the current convention guide from its Notion source page.
- 3It parses the link's UTMs and reasons about compliance plus naming quality against the guide.
- 4It produces a verdict, a confidence note, and a suggested corrected link where warranted.
- 5The annotated review is written back to the link's Notion entry for the owner.
Set it up
What you configure once, before turning it on.
- 1Connect NotionPages, databases, comments.
- 2Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 3Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 4Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
More Marketing workflows
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Unlinked Brand-Mention Detector with Authority Scoring
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Weekly Brand-Mention Provenance Digest to Notion
Aggregates the week's tracked mentions from Airtable into a single summarized report covering new opportunities, authority distribution, and outreach progress.
Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

Run this workflow in your colony.
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