MARKETING
UTM QA Gate: Block Campaign Launch Until Links Validate
When a campaign asset is moved to 'Ready to Launch' in Notion, it validates every UTM-tagged link against your tagging convention and blocks publishing until each asset passes.
How it runs
The automated pipeline, trigger to output.
- TriggerAsset moved to 'Ready to Launch' in NotionNotion
- ActionFetch asset links and metadata from Notion pageNotion
- LogicParse URLs and validate UTM parameters against convention
- LogicBranch: any link failed validation?
- ActionUpdate Notion status to Approved or Needs FixesNotion
- OutputWrite line-by-line pass/fail report to Notion pageNotion
What it does
Guards the moment a marketer flips a campaign asset to 'Ready to Launch' in Notion. It extracts every outbound link from the asset record, checks each one for the required UTM parameters (source, medium, campaign), confirms the values match your naming convention, and either clears the asset for publishing or kicks it back with a specific list of what is wrong.
When to use it
Use it when your team drafts campaign assets in Notion and you keep shipping links with missing, misspelled, or inconsistent UTM tags. It turns the launch checklist into an automated gate instead of a manual eyeball pass.
How it works
- 1A Notion status change to 'Ready to Launch' triggers the flow.
- 2The asset's links and metadata are pulled from the Notion page.
- 3A validation step parses each URL and checks UTM parameters against your convention (lowercase, dashes, known campaign IDs).
- 4A branch decides pass or fail based on whether any link failed.
- 5On fail, the asset is set back to 'Needs Fixes' with a line-by-line report; on pass it advances to 'Approved to Publish'.
- 6The result comment is written back to the Notion page so the owner sees exactly what to fix.
Set it up
What you configure once, before turning it on.
- 1Connect NotionPages, databases, comments.
- 2Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 3Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 4Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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