MARKETING
Engagement-Scored Nurture Cadence from Webinar Watch Time
Uses Zoom watch-time data to score each attendee's engagement, then assigns a fast, standard, or slow OpenAI-drafted email cadence and enrolls them in the matching HubSpot…
How it runs
The automated pipeline, trigger to output.
- TriggerZoom webinar endedZoom
- ActionFetch per-attendee watch timeZoom
- LogicScore attendees into hot/warm/cool tiers
- ActionDraft cadence-tuned series per tierOpenAI
- OutputEnroll contacts in matching HubSpot sequenceHubSpot
What it does
Someone who watched the whole webinar is warmer than someone who dropped after five minutes, and their nurture pace should differ. This workflow reads per-attendee watch time from Zoom, scores engagement, and assigns each person a cadence tier. OpenAI drafts the appropriate email series, and contacts are enrolled into the HubSpot sequence that matches their tier, so hot leads get a tighter cadence and cool ones get a gentler one.
When to use it
Use it when you run high-stakes webinars and want follow-up intensity to track real interest instead of treating every registrant identically. Great for pipeline-driven demand gen.
How it works
- 1Zoom reports the webinar ended with the engagement report ready.
- 2The flow pulls per-participant watch duration and join count.
- 3A logic step scores each attendee into hot, warm, or cool tiers by percentage watched.
- 4OpenAI drafts a cadence-tuned email series for each tier (fast, standard, slow send offsets).
- 5Each contact is enrolled into the HubSpot sequence matching its tier.
Set it up
What you configure once, before turning it on.
- 1Connect ZoomMeetings, recordings, transcripts.
- 2Connect OpenAIModels, embeddings, files.
- 3Connect HubSpotCRM, deals, marketing, support.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
More Marketing workflows
Agentic UTM Taxonomy Steward: Detect, Explain, and Propose Fixes
An agent reviews the full backlog of campaign links in Airtable, reasons about taxonomy drift beyond rigid rules, drafts standardized replacements for malformed UTMs.
Slack UTM Check: Paste a Link, Get an Instant Verdict
Lets marketers drop a tracking URL into a Slack channel and get an immediate threaded reply that says whether the UTMs are valid, what is wrong, and a corrected suggestion.
Backlink Outreach Drafter for Verified Mentions
Picks verified, high-authority unlinked mentions from Airtable, drafts a personalized backlink-request email for each.
Source-Authority Verifier for Mention Provenance
Takes a queue of detected brand mentions and runs an agent that verifies whether each source is a legitimate, authoritative publisher versus a scraper or syndication copy.
Unlinked Brand-Mention Detector with Authority Scoring
Scans the web for fresh brand mentions, filters to ones that name you without linking back, scores the publishing domain's authority.
Weekly Brand-Mention Provenance Digest to Notion
Aggregates the week's tracked mentions from Airtable into a single summarized report covering new opportunities, authority distribution, and outreach progress.
Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.