MARKETING
Route Hot Webinar Leads to Reps in Real Time
Listens for high-intent Zoom webinar signals as they happen, scores the attendee.
How it runs
The automated pipeline, trigger to output.
- TriggerZoom poll / Q&A submission during webinarZoom
- LogicScore cumulative intent signals
- LogicFilter to attendees above hot threshold
- ActionAssign HubSpot contact to round-robin repHubSpot
- OutputAlert assigned rep in Slack with contextSlack
What it does
Watches live webinar engagement and, the moment an attendee clears a hot-lead threshold, claims them: it assigns the matching HubSpot contact to an owner and pings the rep in Slack with the context they need to reach out before the webinar even ends.
When to use it
Use it for high-value webinars where speed to follow-up matters and you would rather route a handful of genuinely hot leads immediately than wait for a batch export the next morning.
How it works
- 1A Zoom webinar Q&A or poll submission event triggers the workflow per participant.
- 2A scoring step evaluates cumulative signals (time in session, questions asked, poll intent answers) against a hot threshold.
- 3A filter passes only attendees who clear the threshold; everyone else is dropped.
- 4Find or create the contact in HubSpot and assign it to the on-duty rep using a round-robin owner field.
- 5Post a Slack alert to the sales channel with the attendee name, company, score, and the question they asked.
Set it up
What you configure once, before turning it on.
- 1Connect ZoomMeetings, recordings, transcripts.
- 2Connect HubSpotCRM, deals, marketing, support.
- 3Connect SlackChannels, DMs, threads, mentions.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.