LEAD GENERATION
Agentic Podcast-Guest Research to HubSpot Contact Brief
An agent researches each scraped podcast guest across the web, writes a one-page outreach brief explaining why they fit.
How it runs
The automated pipeline, trigger to output.
- TriggerWeekly research schedule fires
- ActionScrape target-show guestsApify
- ActionAgent researches guest via ExaExa
- LogicAgent judges ICP fit, discards misses
- ActionDraft one-page outreach brief
- OutputCreate HubSpot contact and assign taskHubSpot
What it does
Goes beyond field-matching: an agent reads around each podcast guest — their episode, recent posts, their company's situation — and produces a short, human-readable brief on why this person is worth a conversation and what angle to lead with. Each researched lead lands in HubSpot as a contact with the brief and an assigned follow-up task.
When to use it
Use this when your reps need context, not just contact rows. For higher-value or consultative sales where a generic mail-merge falls flat, the agent's reasoning gives the rep an informed, specific opener and saves them the manual digging.
How it works
- 1A schedule starts the weekly research run.
- 2An Apify actor scrapes recent guests from your target shows.
- 3For each guest, the agent runs Exa searches to gather company news, role, and recent public activity.
- 4The agent judges ICP fit and discards guests that don't clear the bar.
- 5For those that pass, the agent drafts a one-page outreach brief with a recommended angle.
- 6A HubSpot contact is created or updated with the brief in notes, then a follow-up task is assigned to the owning rep.
Set it up
What you configure once, before turning it on.
- 1Connect ApifyActors, scrapers, datasets.
- 2Connect ExaNeural search across the web.
- 3Connect HubSpotCRM, deals, marketing, support.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.