MARKETING
Severe SEO regression escalator with rollback recommendation
When a Vercel deploy causes a severe Core Web Vitals or indexability regression on a high-traffic landing page, pages on-call via PagerDuty and opens a ClickUp incident task…
How it runs
The automated pipeline, trigger to output.
- TriggerVercel production deploy succeedsVercel
- ActionCrawl high-priority pages with indexability checksFirecrawl
- LogicScore regression by severity and traffic weight
- ActionTrigger PagerDuty incident for on-callPagerDuty
- OutputOpen ClickUp incident task with rollback recommendationClickUp
What it does
Handles the worst case: a deploy that tanks a money page. It separates minor slippage from a real emergency by weighting regressions against page traffic and severity, then escalates only the serious ones to on-call with a rollback recommendation and the offending deploy ID.
When to use it
Use it when some landing pages drive enough revenue that a severe LCP spike or a `noindex` slipping into production warrants waking someone, not just a backlog ticket. The lower-severity cases stay in your other watchers; this one is the loud channel reserved for genuine incidents.
How it works
- 1A Vercel production deploy webhook fires.
- 2Firecrawl crawls the high-priority landing pages and captures metrics plus indexability signals.
- 3A logic step scores each regression by severity and the page's traffic weight, isolating critical hits.
- 4For a critical regression, a PagerDuty incident is triggered for on-call.
- 5A ClickUp incident task is opened recommending a rollback, with the deploy ID and the metric evidence attached.
Set it up
What you configure once, before turning it on.
- 1Connect VercelDeploys, runtime logs, analytics.
- 2Connect FirecrawlCrawl, scrape, structured extract.
- 3Connect PagerDutyIncidents, on-call, escalations.
- 4Connect ClickUpDocs + tasks + chats in one workspace.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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