MARKETING
Page-one loss escalation for priority keywords via PagerDuty
Daily, checks Brave Search rankings for your highest-value keywords and opens a PagerDuty incident the moment any priority URL drops out of the top 10.
How it runs
The automated pipeline, trigger to output.
- TriggerDaily schedule starts the check
- ActionLoad priority keywords + URLs from CodaCoda
- ActionFetch current SERP positions in Brave SearchBrave Search
- LogicBranch on whether owned URL is still top 10
- OutputOpen PagerDuty incident for page-one lossesPagerDuty
- ActionWrite latest position back to CodaCoda
What it does
Monitors a small set of revenue-critical keywords where falling off page one has a direct dollar impact. Each day it pulls the live Brave Search results, checks whether your designated URL is still in the top 10, and if a priority term has dropped off page one it raises a PagerDuty incident with the keyword, previous rank, and current rank attached.
When to use it
Use it for money keywords — the handful of terms that drive demos, signups, or purchases — where a ranking drop is an incident, not a newsletter line item. It guarantees a human is paged and accountable rather than the loss sitting unseen in a weekly report.
How it works
- 1A daily schedule starts the check.
- 2The priority keyword set and their owned URLs are loaded from a Coda doc the marketing lead maintains.
- 3Brave Search returns current SERP positions for each term.
- 4A branch evaluates whether each priority URL is still within the top 10.
- 5For any keyword that dropped off page one, a PagerDuty incident is created with rank context and a link to the SERP.
- 6The Coda row is updated with the latest observed position for the running record.
Set it up
What you configure once, before turning it on.
- 1Connect Brave SearchWeb, news, image, video search.
- 2Connect CodaDocs, packs, automations.
- 3Connect PagerDutyIncidents, on-call, escalations.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run this workflow in your colony.
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