SOCIAL MEDIA
Airtable Calendar to Scheduled Figma Reel
When an Airtable content-calendar row hits its publish date, it pulls the linked Figma frame and script, renders a captioned ElevenLabs reel, posts it, and writes the live URL…
How it runs
The automated pipeline, trigger to output.
- TriggerAirtable rows reach publish dateAirtable
- ActionExport linked Figma frame and read scriptFigma
- ActionRender captioned ElevenLabs reelElevenLabs
- OutputPost reel to row's platformsSocial publishing
- ActionWrite live URL and status back to AirtableAirtable
What it does
Drives reel production straight from your content calendar. As each Airtable row reaches its scheduled date, the workflow grabs the Figma frame and narration script referenced in the row, builds a captioned ElevenLabs reel, posts it on the row's chosen platforms, and stamps the published link back into Airtable.
When to use it
Use it when your social calendar already lives in Airtable and editors plan reels there with links to Figma. It closes the loop so a planned row becomes a posted reel with a tracked URL, no separate publishing step.
How it works
- 1A scheduled scan finds Airtable rows whose publish date is now and status is `ready`.
- 2For each due row, the linked Figma frame is exported and its script field is read.
- 3ElevenLabs narrates the script and the clip is rendered with captions.
- 4The reel is posted to the platforms listed in the row.
- 5The row is updated with the live post URL and status `published`.
Set it up
What you configure once, before turning it on.
- 1Connect AirtableBases, tables, views, automations.
- 2Connect FigmaFiles, frames, comments, assets.
- 3Connect ElevenLabsText-to-speech, voice cloning.
- 4Connect Social publishingCross-post to X, LinkedIn, Instagram, TikTok, and 4 more in one call.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.

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