SOCIAL MEDIA
Publish a shared post and log advocacy metrics back to Airtable
When an employee confirms a draft via a webhook from the advocacy portal, publishes it to their LinkedIn, then writes the post URL, author, and content source to Airtable…
How it runs
The automated pipeline, trigger to output.
- TriggerPortal webhook: employee confirms draftHTTP webhook
- LogicValidate employee and content payload
- ActionPublish post to employee LinkedInSocial publishing
- ActionAppend metrics row to Airtable logAirtable
- OutputSlack confirmation with live linkSlack
What it does
Closes the advocacy loop: it takes an employee's confirmed post, publishes it to their LinkedIn, and records a clean audit row in Airtable so you can attribute reach and reporting back to specific content and people.
When to use it
Use it when you need measurable employee advocacy — tying each shared post to its source content and author — rather than guessing who shared what.
How it works
- 1The advocacy portal sends a webhook when an employee confirms their edited draft.
- 2The flow validates the payload: employee ID, final post text, and the source content reference.
- 3It publishes the post to the employee's connected LinkedIn profile and captures the returned post URL.
- 4If publishing fails, it posts an alert to the operator Slack channel and stops.
- 5On success, it appends a row to the Airtable advocacy log with author, source content, post URL, and timestamp.
- 6It sends the employee a Slack confirmation with the live link.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect Social publishingCross-post to X, LinkedIn, Instagram, TikTok, and 4 more in one call.
- 3Connect AirtableBases, tables, views, automations.
- 4Connect SlackChannels, DMs, threads, mentions.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Creator
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Creator
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Run a multi-channel brand presence end to end — plan, draft, approve, publish, measure.
Operations
Event Series Operator
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Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.