SOCIAL MEDIA
Competitor Sentiment Gap Watch
Weekly, it scrapes mentions of your brand and named competitors, compares net sentiment.
How it runs
The automated pipeline, trigger to output.
- TriggerWeekly schedule
- ActionScrape brand and competitor mentionsApify
- ActionScore net sentiment per brandOpenAI
- LogicGap above threshold? else exit
- ActionResearch competitor recent movesPerplexity
- OutputDeliver gap-analysis briefDiscord
What it does
Tracks how your brand sentiment stacks up against competitors over time. Each week it scrapes mentions of you and a list of rivals, computes net sentiment for each, and watches the gap. When a competitor pulls ahead by more than your tolerance, it generates a short gap-analysis explaining what is driving the swing and routes it to the comms team.
When to use it
Use it when share-of-voice and relative perception matter more than your absolute numbers, especially in crowded categories where a competitor's win is effectively your loss.
How it works
- 1A weekly schedule kicks off the run.
- 2Apify scrapes mentions for your brand and each tracked competitor.
- 3OpenAI scores net sentiment per brand and surfaces the dominant narrative behind each.
- 4A logic step computes the gap and exits if no competitor exceeds the threshold.
- 5When the gap widens, Perplexity pulls recent context on the leading competitor's moves.
- 6An agent writes a concise gap-analysis brief.
- 7The brief is delivered to the comms Discord channel.
Set it up
What you configure once, before turning it on.
- 1Connect ApifyActors, scrapers, datasets.
- 2Connect OpenAIModels, embeddings, files.
- 3Connect PerplexitySearch-grounded answers with citations.
- 4Connect DiscordCommunity channels + voice + bots.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.