SOCIAL MEDIA
Autonomous evergreen gap-filler that plans a week of recycled posts
A CEO-driven agent reviews the upcoming week's content calendar, identifies empty slots.
How it runs
The automated pipeline, trigger to output.
- TriggerWeekly planning schedule
- ActionRead calendar and map empty slotsGoogle Calendar
- ActionPull and weight evergreen candidatesAirtable
- LogicBalance themes, platforms, recency
- ActionWrite a distinct variant per slotOpenAI
- OutputSchedule the weekly fillSocial publishing
What it does
Goes beyond one-at-a-time recycling. An agent inspects your week ahead, finds the open posting slots, and reasons about topic balance, platform mix, and recency so the recycled content feels intentional rather than random. It pulls candidates from your Airtable archive, drafts variants, and fills the calendar with a cohesive set.
When to use it
Use it when a simple top-N repost isn't enough and you want a thoughtful weekly fill that avoids repeating themes back to back or overloading one channel. Best for accounts juggling multiple content pillars.
How it works
- 1A weekly schedule trigger starts the planning run.
- 2The agent reads the upcoming calendar and maps every empty slot by day and platform.
- 3It queries Airtable for evergreen candidates and weighs them by performance, theme, and cooldown.
- 4It composes a balanced plan, then has OpenAI write a distinct variant for each chosen slot.
- 5Each variant is scheduled to the right platform and time via post-to-platforms.
- 6Airtable is updated with the planned recycle dates and assigned themes.
Set it up
What you configure once, before turning it on.
- 1Connect AirtableBases, tables, views, automations.
- 2Connect OpenAIModels, embeddings, files.
- 3Connect Social publishingCross-post to X, LinkedIn, Instagram, TikTok, and 4 more in one call.
- 4Connect Google CalendarEvents, attendees, availability.
- 5Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 6Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 7Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.