SOCIAL MEDIA
Brand-Mention Sentiment Surge Detector with Crisis Routing
Scrapes brand mentions across social platforms every 15 minutes, scores sentiment, and when negative volume spikes above your baseline it routes a crisis thread to the comms…
How it runs
The automated pipeline, trigger to output.
- TriggerEvery 15 minutes
- ActionScrape brand mentions across platformsApify
- ActionScore sentiment and tag themesOpenAI
- LogicNegative rate above baseline? else exit
- OutputOpen crisis thread and ping comms on-callDiscord
What it does
Watches public mentions of your brand across X, Reddit, and TikTok, scores each one for sentiment, and detects when negative chatter surges past your normal hourly baseline. A genuine surge opens a dedicated crisis thread in Discord and pings the comms on-call so a human can respond before it escalates.
When to use it
Run this when your brand is large enough that a bad mention can snowball overnight and you need early warning rather than a morning-after scramble. Best for comms and PR teams who want signal, not a firehose of every neutral tweet.
How it works
- 1A 15-minute schedule fires the run.
- 2Apify scrapes recent public mentions of your brand handles and keywords across platforms.
- 3OpenAI scores each mention -1 to +1 and tags themes (product, support, exec, outage).
- 4A logic step compares negative-mention rate against a rolling baseline and exits quietly if it is normal.
- 5On a surge, Apify-collected post URLs and sentiment summary are bundled.
- 6A Discord thread is opened in the comms channel with the worst offenders and the on-call comms lead is tagged.
Set it up
What you configure once, before turning it on.
- 1Connect ApifyActors, scrapers, datasets.
- 2Connect OpenAIModels, embeddings, files.
- 3Connect DiscordCommunity channels + voice + bots.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
14-day trial. No DevOps. No Sales call. Provisioned in under a minute.