MARKETING
UTM Governance Agent with Repeat-Offender Escalation
An agent investigates daily UTM violations, identifies repeat-offending campaign owners by querying Snowflake, opens or updates tracking issues in Linear.
How it runs
The automated pipeline, trigger to output.
- TriggerDaily schedule wakes agent
- ActionQuery Snowflake for violations + owner historySnowflake
- LogicClassify repeat offenders vs first-timers
- ActionOpen/update Linear issue per ownerLinear
- OutputEscalate chronic offenders to PagerDutyPagerDuty
What it does
Goes beyond flat reporting to enforce accountability. An agent reviews the day's malformed-UTM violations, queries warehouse history in Snowflake to find who keeps repeating the same mistakes, and decides per offender what to do: first-timers get an informational Linear ticket, while owners who breach the taxonomy repeatedly across days trigger a PagerDuty escalation to their team lead.
When to use it
Use it when violations cluster around a few persistent offenders and gentle reminders aren't working. The agent's judgment about "chronic vs one-off" and how to phrase each ticket is why this is agent-driven rather than a fixed pipeline.
How it works
- 1A daily schedule wakes the agent.
- 2The agent queries Snowflake for today's violations and each owner's recent violation history.
- 3It reasons about severity, grouping repeat offenders separately from first-timers.
- 4It opens or updates a Linear issue per offending owner with specifics and a fix.
- 5For chronic offenders crossing a threshold, it raises a PagerDuty incident routed to the team lead.
Set it up
What you configure once, before turning it on.
- 1Connect SnowflakeWarehouses, queries, shares.
- 2Connect LinearIssues, projects, cycles, triage.
- 3Connect PagerDutyIncidents, on-call, escalations.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
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Run this workflow in your colony.
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