MARKETING

Flag HubSpot email UTM offenders to the sender via Slack DM

When a HubSpot marketing email is sent, checks its tracking UTMs against the taxonomy and, if they violate the rules, opens a Linear correction task and DMs the email's owner…

CategoryMarketing
Enginesim
Difficultyintermediate
Triggerevent
Steps5
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerHubSpot marketing email sentHubSpotHubSpot
  • LogicExtract owner and parse UTMs from links
  • LogicBranch: only continue on taxonomy violations
  • ActionOpen a Linear correction taskLinearLinear
  • OutputDM the email owner in SlackSlack

What it does

This workflow watches for outgoing HubSpot marketing emails, inspects the UTM parameters on their links, and when something breaks the taxonomy it both files a Linear task for the fix and sends a direct, specific Slack message to the person who owns that email. The marketer hears about their own mistake instead of an anonymous channel firehose.

When to use it

Use it when email is a major channel and you want accountability routed to the individual owner — closing the loop with a tracked task rather than a passive report nobody actions.

How it works

  1. 1A HubSpot trigger fires when a marketing email is sent.
  2. 2A logic step extracts the email owner and parses UTMs from the tracked links.
  3. 3A branch checks the values against the taxonomy and proceeds only on violations.
  4. 4A Linear action opens a correction task describing the exact rule broken.
  5. 5A Slack action DMs the email owner with the violation and a link to the task.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect HubSpotCRM, deals, marketing, support.
  2. 2
    Connect LinearIssues, projects, cycles, triage.
  3. 3
    Connect SlackChannels, DMs, threads, mentions.
  4. 4
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  5. 5
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  6. 6
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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