LEAD GENERATION

Agent that deep-researches a returning account and drafts an outreach brief

When an account crosses the repeat-visit threshold, a Paperclip agent scrapes the exact pages they viewed, deep-researches the company.

CategoryLead Generation
Enginepaperclip
Difficultyadvanced
Triggerwebhook
Steps5
Setup~25 min

How it runs

The automated pipeline, trigger to output.

  • TriggerAccount crosses repeat-visit thresholdHTTP webhook
  • ActionScrape the exact pages the account viewedApify
  • ActionDeep-research the company on the open webExa
  • LogicSynthesize intent and recommended outreach angle
  • OutputDraft tailored outreach brief in NotionNotionNotion

What it does

This is the high-touch version: rather than templated enrichment, a Paperclip agent reads the specific pages a returning account viewed, infers what problem they're shopping for, researches the company across the web, and writes a tailored outreach brief an SDR can send with minimal editing.

When to use it

Use it for high-value or enterprise accounts where a generic dossier isn't enough and you want reasoning about *why* this account is here and *what angle* will land. Best for low-volume, high-intent traffic.

How it works

  1. 1A webhook fires when an account passes the repeat-visit threshold, carrying the domain and viewed URLs.
  2. 2The agent scrapes the exact pages viewed via Apify to understand the topics of interest.
  3. 3The agent runs open-web deep research on the company using Exa.
  4. 4It synthesizes intent, likely pain points, and a recommended outreach angle.
  5. 5It drafts a personalized outreach brief and saves it to Notion for SDR review.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect HTTP webhookTrigger any URL on agent actions.
  2. 2
    Connect ApifyActors, scrapers, datasets.
  3. 3
    Connect ExaNeural search across the web.
  4. 4
    Connect NotionPages, databases, comments.
  5. 5
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  6. 6
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  7. 7
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

Run this workflow in your colony.

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