LEAD GENERATION
Score Zoom webinar poll answers into a tiered outreach queue
When a Zoom webinar ends, pull each attendee's poll responses, compute an intent score, and write a tiered (Hot/Warm/Cold) outreach queue to Airtable for the sales team to work.
How it runs
The automated pipeline, trigger to output.
- TriggerZoom webinar endsZoom
- ActionFetch attendees and poll responsesZoom
- LogicCompute intent score per attendee
- LogicAssign tier: Hot / Warm / Cold
- OutputUpsert ranked queue into AirtableAirtable
What it does
Turns raw Zoom webinar poll answers into a ranked, tiered follow-up list. Every attendee gets a numeric intent score derived from their answers (budget, timeline, role, current-solution questions), bucketed into Hot, Warm, or Cold, and dropped into an Airtable queue ready for outreach.
When to use it
Run this after every demand-gen webinar where you ask qualifying poll questions. It replaces the manual spreadsheet triage of "who actually raised their hand" so reps spend time on the people most likely to buy.
How it works
- 1A completed Zoom webinar fires the trigger with its webinar ID.
- 2The flow fetches the attendee list and each attendee's poll responses from Zoom.
- 3A scoring step maps answers to points (e.g. "buying in 30 days" = +40, "just researching" = +5) and sums an intent score per person.
- 4A branch assigns a tier: Hot (>=70), Warm (40-69), or Cold (<40).
- 5Each scored attendee is upserted into an Airtable "Outreach Queue" table with tier, score, and answer summary, sorted so reps work the hottest leads first.
Set it up
What you configure once, before turning it on.
- 1Connect ZoomMeetings, recordings, transcripts.
- 2Connect AirtableBases, tables, views, automations.
- 3Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 4Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 5Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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