MARKETING

Engaged No-Show to SDR Handoff

Detects webinar no-shows who later click the on-demand recording link, flags them as warm in HubSpot, and routes a Slack alert to the assigned SDR for a same-day follow-up.

CategoryMarketing
Enginesim
Difficultyintermediate
Triggerwebhook
Steps5
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerRecording link clicked (webhook)HTTP webhook
  • LogicVerify contact was a no-show
  • ActionRaise lead score in HubSpotHubSpotHubSpot
  • ActionLook up contact ownerHubSpotHubSpot
  • OutputAlert assigned SDR in SlackSlack

What it does

Not every no-show is cold. This workflow watches for absentees who open the recording email and click through to watch on demand, treats that click as a buying signal, raises their HubSpot lead score, and pings the owning sales rep in Slack so a human reaches out while interest is fresh.

When to use it

Use it for sales-led webinars where a warm no-show is worth a personal touch. It separates the genuinely interested catch-up viewers from the registrants who ghosted entirely, so SDRs spend time only on people showing intent.

How it works

  1. 1A tracked recording-link click hits the inbound webhook with the contact's email and webinar name.
  2. 2Confirm the contact is flagged no_show in HubSpot; if they attended live, stop.
  3. 3Increment the contact's webinar engagement score and set status to recording_engaged.
  4. 4Look up the contact's owner and post a Slack message to that rep with the contact, webinar, and a CRM deep link.
  5. 5Log the handoff so the alert never double-fires for the same view.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect HTTP webhookTrigger any URL on agent actions.
  2. 2
    Connect HubSpotCRM, deals, marketing, support.
  3. 3
    Connect SlackChannels, DMs, threads, mentions.
  4. 4
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  5. 5
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  6. 6
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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