MARKETING

Webinar No-Show On-Demand Recording Drip

When a Zoom webinar ends, splits registrants into attendees and no-shows, then sends absentees a three-touch on-demand recording email sequence over five days.

CategoryMarketing
Enginesim
Difficultyintermediate
Triggerevent
Steps6
Setup~15 min

How it runs

The automated pipeline, trigger to output.

  • TriggerZoom webinar endsZoomZoom
  • ActionFetch registrants and participantsZoomZoom
  • LogicIsolate registered-but-absent contacts
  • ActionSend immediate recording emailGmailGmail
  • ActionSchedule day-2 and day-5 follow-upsGmailGmail
  • OutputTag no-shows with recording linkGmailGmail

What it does

After a Zoom webinar wraps, this workflow pulls the full registrant and participant lists, identifies everyone who registered but never joined, and enrolls those absentees in a tailored email drip that points them to the on-demand recording. Attendees are excluded so they never get the "sorry we missed you" messaging.

When to use it

Run it on every live webinar where you publish a recording afterward. It recovers the 40-60% of registrants who typically no-show, without anyone manually cross-referencing two Zoom CSV exports.

How it works

  1. 1The Zoom webinar.ended event fires and provides the webinar ID.
  2. 2Fetch the registrant list and the participant (attended) list from Zoom.
  3. 3Compute the set difference to isolate registrants whose email never appears among participants.
  4. 4Send each no-show an immediate "here's the recording" email via Gmail, then schedule a day-2 highlights email and a day-5 final-CTA email.
  5. 5Stamp each contact with a webinar_noshow tag and the recording link so reporting and later workflows can target them.

Set it up

What you configure once, before turning it on.

  1. 1
    Connect ZoomMeetings, recordings, transcripts.
  2. 2
    Connect GmailRead, draft, send, label.
  3. 3
    Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
  4. 4
    Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
  5. 5
    Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.

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