MARKETING
Score webinar attendees on engagement and write the score back to HubSpot
After a Zoom webinar ends, pull attendance duration, poll answers, and Q&A activity to compute an engagement score per attendee, then store the tier on their HubSpot contact.
How it runs
The automated pipeline, trigger to output.
- TriggerZoom webinar endedZoom
- ActionFetch attendance, polls, and Q&A reportsZoom
- LogicCompute engagement score and assign tier
- ActionWrite score and tier to HubSpot contactsHubSpot
- OutputPost tier breakdown to SlackSlack
What it does
Turns raw Zoom post-webinar reports into a single engagement score for every attendee. It weighs how long they stayed, how many polls they answered, and whether they asked questions, then classifies each person into Hot, Warm, or Cold and writes that tier plus the numeric score back to HubSpot for routing and reporting.
When to use it
Run this once a webinar wraps and Zoom finalizes its reports. Use it whenever you want marketing-qualified scoring driven by actual behavior instead of just attendance, so sales can prioritize the most engaged people.
How it works
- 1A Zoom 'webinar ended' event triggers the flow after the session closes.
- 2The flow fetches the attendee report, poll results, and Q&A log from Zoom.
- 3A scoring step computes points for attendance minutes, poll participation, and questions asked, then maps the total to a Hot/Warm/Cold tier.
- 4It updates each attendee's HubSpot contact with the score and tier properties.
- 5The final output posts a tier breakdown summary to Slack so the team sees how the audience engaged.
Set it up
What you configure once, before turning it on.
- 1Connect ZoomMeetings, recordings, transcripts.
- 2Connect HubSpotCRM, deals, marketing, support.
- 3Connect SlackChannels, DMs, threads, mentions.
- 4Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 5Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 6Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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