MARKETING
Alert When Creative Frequency Crosses the Fatigue Cap
Receives a webhook of live campaign delivery stats, detects creatives whose audience frequency has climbed past your saturation cap.
How it runs
The automated pipeline, trigger to output.
- TriggerWebhook receives campaign delivery statsHTTP webhook
- LogicParse per-creative frequency and reach
- LogicCompare each pair against frequency cap and label action
- OutputAppend breaches to Airtable fatigue ledgerAirtable
What it does
This workflow catches creative fatigue from the impression-frequency side rather than CTR. When a single audience has seen the same ad too many times, this flow names it, records the breach, and recommends whether to cap, refresh, or retire it before annoyance erodes results.
When to use it
Use it when your ad platform can push delivery snapshots via webhook and you want a durable, filterable log of which creative-audience pairs are over-served. It pairs well with weekly creative-refresh planning.
How it works
The ad platform posts a delivery payload to an HTTP webhook trigger. A logic step parses per-creative frequency and reach, then compares each creative-audience pair against its configured frequency cap. Pairs over the cap are routed to a second logic step that assigns an action label based on how far past the cap they sit. Each breach is appended to Airtable with the creative ID, audience, frequency, and recommended action, building a running fatigue ledger your team triages.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect AirtableBases, tables, views, automations.
- 3Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 4Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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