MARKETING
Auto-Pause a Creative the Moment Fatigue Crosses the Line
Listens for live performance events via webhook, evaluates whether a creative has crossed its hard fatigue threshold.
How it runs
The automated pipeline, trigger to output.
- TriggerWebhook receives a live performance eventHTTP webhook
- LogicGate on hard fatigue threshold breach
- ActionCall ad platform webhook to pause the creativeHTTP webhook
- OutputConfirm the pause in Slack with audit trailSlack
What it does
This workflow closes the loop in near real time. When an incoming performance event shows a creative has broken its hard fatigue threshold, it does not wait for a human — it issues the pause back to the ad platform and confirms the action. Healthy events pass through untouched.
When to use it
Use it when wasted spend on a dead creative is expensive enough that you want automatic enforcement rather than a daily report. Best for mature accounts with well-tuned thresholds you trust to act on unattended.
How it works
The ad platform posts each performance event to an HTTP webhook trigger. A logic step evaluates the creative against its hard fatigue threshold and gates the run: events under threshold stop here. When the line is crossed, an action step calls back to the platform webhook to pause the creative, and a Slack message confirms which variant was paused and on what signal, giving the team an audit trail of every automated action.
Set it up
What you configure once, before turning it on.
- 1Connect HTTP webhookTrigger any URL on agent actions.
- 2Connect SlackChannels, DMs, threads, mentions.
- 3Set each agent's modelWe leave models unset so you pick the tier — fast + cheap, or top-quality.
- 4Tune it to your dataEdit the prompts, filters, and field mappings so it matches how your team works.
- 5Test, then turn it onRun once against a sample, confirm the output, then enable the trigger.
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Run it inside a business
This workflow drops into a full company template. Import the org, and this is one of the playbooks its agents run.
Run this workflow in your colony.
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